Kadir Inan

Architected a high-performance WebGL showcase featuring custom 3D rendering and GLSL shaders. This immersive digital experience was designed to visualize DFFRNT’s full-service agency model, combining technical complexity with a refined aesthetic.

Designed and developed a seamless, interactive onboarding flow, optimizing user engagement through fluid transitions and a clean, modern interface.

A bespoke digital portfolio for Mago, focusing on minimalist typography and sophisticated interactions to highlight creative work with maximum visual impact.

Evaluating startups and building tools

Spearheaded the digital strategy and toolset for a new Venture Capital firm. I developed proprietary investment evaluation frameworks and custom data tools using Next.js, AI SDK, and Supabase. Beyond technical development, I directed the design and concept of the agency’s web presence and provided strategic UX/UI audits for portfolio startups to accelerate their growth.

Creating a digital UI library, style guide, and token system

Engineered a scalable digital design system and tokenized UI library for Vaillant’s global B2B and B2C ecosystems. By auditing existing Asset Management platforms, I consolidated redundant components and established rigorous design principles that streamlined development workflows and ensured brand consistency across all digital touchpoints.

Leading one of the largest agencies in Germany

Directed a cross-functional team of 50+ designers and developers across five national branches. I provided high-level creative vision for major brand pitches and established the agency’s digital standards. My leadership focused on bridging the gap between creative excellence and technical feasibility for some of Germany’s largest brands.

Conceptualization and Development of a Banking App (8 months)

Led the end-to-end redesign of the Barclays mobile banking experience, specifically focusing on the integration of Buy-Now-Pay-Later (BNPL) features. I developed a comprehensive Figma design system aligned with global brand standards and mapped complex user journeys into intuitive, high-converting interfaces.

UX Design for DKB (6 months)

Revolutionized DKB’s customer acquisition strategy through data-driven UX. I designed a dynamic funnel system that utilized user clustering to serve personalized landing pages for diverse demographics. This project involved extensive persona development, red-route mapping, and competitive analysis to maximize conversion rates.

Governikus (6 months)

Orchestrated a complete brand and structural overhaul for the Governikus digital ecosystem. I simplified a complex product portfolio through strategic clustering and ensured the entire platform met strict WCAG accessibility standards, delivering an inclusive and high-performance user experience.

Julius Baer Landing Page (6 months)

Designed a story-driven, interactive investment platform for Julius Baer. I utilized advanced GSAP animations to transform complex financial data into an engaging visual narrative, bridging the gap between design vision and frontend execution through custom code prototypes and motion studies.

Lead design for the interactive Oil Selector (6 months)

Developed a highly interactive Oil Selector for KIA, using gamified elements to drive engagement. I engineered a unique animation system that dynamically rendered vehicles in a "wind tunnel" environment, creating an emotional and personalized selection process that significantly boosted product interest.

Lead design for the digital brand guide (6 months)

Developed OBI’s international Digital Brand Portal, a centralized hub for global CI management. I focused on creating language-agnostic navigation and visual-first documentation through After Effects animations, alongside a robust asset clustering system for efficient resource distribution.

Contracted Art Director, UI & UX Designer for a small boutique design studio

Led a boutique design team in delivering award-winning digital experiences. During my tenure, I secured major account wins, including Universal Music Group, and established the studio as a leader in premium UI/UX design and creative strategy.

Lead design for the website universal-music.de (18 months)

Designed a unified, modular design system for Universal Music Group Germany. This framework supported a diverse range of sub-brands, including Deutsche Grammophon and Decca Classics, allowing for unique visual identities while maintaining a shared, high-performance technical architecture.

Lead design for a modular, white-label, enterprise feedback management platform (12 months)

Concepted and designed "Portals," a white-label enterprise feedback platform for Questback. Using an atomic design approach, I built a modular toolkit that allowed the platform to adapt seamlessly to diverse brand identities, managing the full lifecycle from user flows to high-fidelity prototypes.

Design Conception AI Image Recognition Platform (6 months)

Pioneered the UX and brand identity for a Japanese AI image recognition platform. I specialized in visualizing abstract technical concepts and complex data structures for investors, using high-end motion graphics and clean interface design to make AI-driven insights accessible and compelling.